Colorful Powdered Sugar

After launching our colorful baking mixes, we asked ourselves, what else can we add color to? Enter Colorful Powdered Sugar! Through extensive R&D and close collaboration with color vendors, we developed a formula and process that worked perfectly for this unique application. Partnering with our production team at our in-house manufacturing facility, we successfully brought this product to life and launched it under the Sweet Tooth Fairy brand at Michael’s.

Customers embraced the vibrant possibilities—using it to create colorful powdered donuts, crinkle cookies, and muddy buddies, and to easily tint buttercream and icing. This playful, versatile product was an instant hit!