Dazzlin: Glitter Drink Mixes

Dazzlin Glitter Drink Mixes
Through extensive research of social media trends, market data, and consumer behavior, I quickly identified that glitter drinks were emerging as a major trend. After testing our existing edible glitter in drinks—similar to how other market leaders used it—we encountered a challenge: the glitter only stayed suspended while the drink was being stirred, sinking once the stirring stopped.

I collaborated with the food scientists I manage to develop a customized drink formula specifically designed for glitter drinks. The formula not only tasted delicious but also allowed the glitter to stay suspended for a much longer period, ensuring the drinks maintained their dazzling sparkle even as they were enjoyed.

We initially introduced a few glitter drink mixes as part of larger product programs, and in each case, the drink mix became one of the top-selling items. Armed with this success and data, we launched a dedicated line of glitter drink mixes under a new sub-brand, Dazzlin. The product works as both mocktail and cocktail mixers, designed to suspend the glitter for a lasting, eye-catching effect—perfect for any event.

We conducted surveys to determine the most desirable flavors and launched with those first, ensuring a consumer-driven approach. The product line continues to gain traction, and we are in the process of expanding the range to include additional drinks and sparkling drink accessories that continue to dazzle and excite consumers.