Stranger Things: Baking Kits

With the rise of Stranger Things fandom, Walmart’s baking section sought out themed kits to accompany other Stranger Things merchandise in-store. As big fans ourselves, my team and I dove into researching kits that would hit on current trends, channel a retro ’80s vibe, and resonate with die-hard Stranger Things fans. The concept was a hit with Walmart, leading to the release of several kits.

I collaborated closely with Netflix's licensing team to keep everything on-brand and fan-approved. We even added retro-inspired activities and cutouts on the packaging—a nod to classic cereal boxes! These kits launched to great success, prompting Walmart to greenlight an all-new series of kits for Season 4. Without seeing the season, we creatively adapted the Season 4 style guide, embracing new characters and themes to build excitement. The launch was a hit, with fans loving the new line!