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Sweetshop: Gourmet Macaron Mix
Project type
New Product Launch
Date
2024
Location
Amazon
Contribution
Creative Direction
Market & Competitor Analysis
Focus Group Testing
Brand Creation Oversight
Launch
After launching private-label macaron mixes with a major retailer, we saw the rising demand for these mixes on Amazon. To tap into this market, we quickly developed a Sweetshop Gourmet Macaron Line, starting with three flavors chosen through customer surveys. We crafted a stunning, simple gourmet brand design to set us apart from the competition and launched the product in just five months.
The result? Standout branding that’s resonated with consumers, driving strong sales on Amazon. With this success, we’re now exploring additional flavors to expand the line even further.















