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Sweetshop: Gourmet Macaron Mix

Project type

New Product Launch

Date

2024

Location

Amazon

Contribution

Creative Direction
Market & Competitor Analysis
Focus Group Testing
Brand Creation Oversight
Launch

After launching private-label macaron mixes with a major retailer, we saw the rising demand for these mixes on Amazon. To tap into this market, we quickly developed a Sweetshop Gourmet Macaron Line, starting with three flavors chosen through customer surveys. We crafted a stunning, simple gourmet brand design to set us apart from the competition and launched the product in just five months.

The result? Standout branding that’s resonated with consumers, driving strong sales on Amazon. With this success, we’re now exploring additional flavors to expand the line even further.

© 2024 Alison Lee. Powered and secured by Wix

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